Partial Matching in the marketing Game:
Reassessing incompatibility Indicators
(pdf)

Abstract. The game in question is designed to simulate a complex and dynamic environment where assigning clients to a marketing agency staff members is a multi-stage and reflexive process that requires ongoing assessment and prioritization. In this environment, compatibility between clients and staff members may not always align, creating volatility of marketing. To address marketing volatility and fuzziness, we suggest using mismatch or incompatibility indicators as metrics to identify when a marketing agency employee may not be the right fit for a client. By reassessing these metrics throughout the marketing process, our goal is to optimize, not just reduce, the impact of bad luck and compensation sums.

Keywords: marketing game; core; rational choice; cooperation; matching

JEL classification: C71; C78