Partial Matching in the marketing
Game:
Reassessing incompatibility Indicators (pdf)
Abstract.
The game in question is designed to simulate a complex and dynamic environment
where assigning clients to a marketing agency staff members is a multi-stage and reflexive
process that requires ongoing assessment and prioritization. In this environment,
compatibility between clients and staff members may not always align, creating volatility
of marketing. To address marketing volatility and fuzziness, we suggest using mismatch or
incompatibility indicators as metrics to identify when a marketing agency employee may not
be the right fit for a client. By reassessing these metrics throughout the marketing
process, our goal is to optimize, not just reduce, the impact of bad luck and compensation
sums.
Keywords: marketing game;
core; rational choice; cooperation; matching
JEL classification
: C71; C78